Privacy policy
PRIVACY POLICY
Last updated: August 27, 2026
Ann Lune (“Ann Lune,” “we,” “us,” or “our”) operates annlune.com and provides digital crochet patterns, downloadable materials, customer support, and related services (collectively, the “Services”).
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, download a product, subscribe to marketing, contact us, or otherwise interact with the Services.
PERSONAL INFORMATION WE COLLECT
Depending on how you interact with us, we may collect:
Contact information
• Name
• Email address
• Phone number, if provided
• Billing address
• Other contact details you voluntarily provide
Order and transaction information
• Products viewed, added to cart, or purchased
• Order number and transaction history
• Discounts and promotions used
• Payment status and confirmation
• Download and fulfillment information
Payment information
Payments are processed by Shopify and authorized payment providers. We generally do not receive or store your complete payment-card number.
Account information
• Account login details
• Saved preferences
• Account and order history
Communications
• Messages sent through our contact form
• Emails and customer-support requests
• Reviews, feedback, or other information you submit
Device and usage information
• IP address
• Browser and device type
• Operating system
• Referring pages
• Pages viewed and links clicked
• Shopping-cart and checkout activity
• Cookie identifiers and similar technologies
HOW WE COLLECT INFORMATION
We may collect personal information:
• Directly from you
• Automatically through cookies and similar technologies
• From Shopify, payment processors, and digital-delivery providers
• From analytics, advertising, fraud-prevention, and technology partners
• From social media or other platforms when you interact with us there
HOW WE USE PERSONAL INFORMATION
We may use personal information to:
• Process payments and fulfill digital orders
• Deliver download links and purchased files
• Verify transactions and prevent fraud
• Provide customer and technical support
• Maintain customer accounts and order history
• Communicate about purchases, downloads, or policy updates
• Improve our website, products, and customer experience
• Understand website traffic and shopping activity
• Personalize product recommendations
• Send marketing communications where permitted
• Display or measure advertising
• Comply with legal, tax, accounting, and regulatory obligations
• Protect our rights, customers, website, and Services
LEGAL BASES FOR PROCESSING
Where applicable, including in the European Economic Area and the United Kingdom, we process personal information based on one or more of the following:
• Performance of a contract, such as processing and delivering your order
• Compliance with a legal obligation
• Our legitimate business interests, provided those interests do not override your rights
• Your consent, such as for certain marketing or non-essential cookies
You may withdraw consent at any time where processing relies on consent.
COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to:
• Operate the store and checkout
• Remember preferences and cart contents
• Maintain security and prevent fraud
• Analyze website performance
• Measure advertising effectiveness
• Personalize content and marketing
Where required, non-essential cookies are used only after consent.
You can manage available cookie choices through the cookie banner and browser settings. Blocking certain cookies may affect website functionality.
TARGETED ADVERTISING
We may use advertising and analytics services, including services provided by Meta or similar partners, where enabled. These partners may receive identifiers, device information, and website activity to measure or personalize advertising.
Certain privacy laws may define these activities as the “sale” or “sharing” of personal information or as targeted advertising, even when no money is exchanged.
Depending on your location, you may opt out through the “Your Privacy Choices” link in our website footer. We also recognize Global Privacy Control signals where required and supported.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to:
• Shopify, which hosts and powers our store
• Payment processors and financial institutions
• Digital-download and order-fulfillment providers
• Website hosting, security, and fraud-prevention providers
• Analytics, advertising, and marketing partners
• Email and customer-support providers
• Professional advisers, accountants, insurers, or legal counsel
• Government authorities where disclosure is legally required
• Parties involved in a merger, acquisition, financing, reorganization, or sale of business assets
We do not disclose personal information for unrelated purposes without an appropriate legal basis.
SHOPIFY
Our store is powered by Shopify. Shopify processes information about your use of the Services to operate, secure, and improve the Shopify platform.
Information submitted through our store may be transmitted to Shopify and its service providers in countries other than your own.
You can learn more through the Shopify Consumer Privacy Policy:
https://privacy.shopify.com/en
DATA RETENTION
We retain personal information only for as long as reasonably necessary to:
• Fulfill the purposes described in this policy
• Maintain order and transaction records
• Provide customer support
• Resolve disputes
• Prevent fraud
• Enforce agreements
• Meet tax, accounting, and legal requirements
Retention periods vary depending on the type of information and applicable law.
INTERNATIONAL DATA TRANSFERS
Your personal information may be processed in the United States, Canada, or other countries where Shopify and our service providers operate.
Where required, international transfers are protected through recognized legal mechanisms, contractual safeguards, or adequacy decisions.
YOUR PRIVACY RIGHTS
Depending on your location and applicable law, you may have the right to:
• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain information
• Receive a portable copy of certain information
• Object to or restrict certain processing
• Withdraw consent
• Opt out of targeted advertising
• Opt out of the sale or sharing of personal information
• Appeal certain decisions regarding a privacy request
• Lodge a complaint with an appropriate privacy regulator
These rights are not absolute and may be subject to legal exceptions.
To submit a privacy request, email annlunehandmade@gmail.com. We may need to verify your identity before completing the request.
AUTHORIZED AGENTS
Where permitted by law, you may appoint an authorized agent to submit a request. We may require proof of authorization and direct verification of your identity.
NON-DISCRIMINATION
We will not unlawfully discriminate against you for exercising an applicable privacy right.
MARKETING COMMUNICATIONS
You may unsubscribe from promotional emails by using the unsubscribe link included in the message.
Even after opting out of marketing, you may still receive transactional messages about orders, downloads, security, or customer-support requests.
CHILDREN’S PRIVACY
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, contact us so that we can review and delete it where appropriate.
SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no online transmission or storage system is completely secure, and we cannot guarantee absolute security.
THIRD-PARTY LINKS
Our website may contain links to websites or services operated by third parties. Their privacy practices are governed by their own policies, and we are not responsible for those practices.
CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect legal, operational, or business changes. The revised version will be posted on this page with a new “Last updated” date.
CONTACT US
For questions, privacy requests, complaints, or appeals, contact:
Ann Lune
Email: annlunehandmade@gmail.com
Address: 1001 S MAIN ST, STE 600, KALISPELL, MT 59901, United States
For applicable data-protection purposes, Ann Lune is the controller of personal information described in this policy, except where another party acts as an independent controller.